Updated: Oct 12, 2022
In today’s world, recruiters no longer select candidates. It’s the candidates who get to choose employers. Believe it or not, 73% of millennials found their last job on a social network. Not only that, but 82% of companies attract passive candidates by recruiting through social media. The purpose of recruitment marketing on social media is to promote your company as an appealing employer to encourage future hiring. It is a proactive approach.
When your organization has a strong social media presence, candidates feel as if they are a fly on the wall at your company as they interview you passively through your social media. At the same time, you have an opportunity to find and nurture these potential candidates.
The quality and type of social media content you choose to post is a reflection of your organization’s professionalism, knowledge, culture, and your organization's why.
Social media is not an option for organizations, it is a necessity. Your social media platforms add legitimacy and a trust factor as you stay top of mind that will turn job seekers into applicants for your organization.